Free Research Papers On Brand Management

Introduction

News

Journal of Brand Management Special Issue: 17th International Corporate Identity (ICIG) Symposium

Guest Editors: John M.T. Balmer, Nicola Kleyn and Russell Abratt

Free to view Editorial and free to view for a limited time, "Corporate brands and corporate marketing: Emerging trends in the big five eco-system" and "The corporate brand and strategic direction: Senior business school managers' cognitions of corporate brand building and management."


Journal of Brand Management - Year-end review 2015

Click to read a review by co-Editor-in-Chief Shaun M. Powell on the research disseminated via the Journal of Brand Management throughout 2015.


Journal of Brand Management updated Aims and Scope!

To better serve our authors and readers we have updated our aims and scope, click to read now!


Congratulations!

We are pleased to announce that the Journal of Brand Management is now listed as a 2 rating in the (Association of Business Schools') Academic Journal Quality Guide.

Call for Papers

Call for Papers: Brands that do good

The Journal of Brand Management is pleased to present this call for papers, in association with the Academy of Marketing SIG conference on Brand, Identity and Corporate Reputation for a special issue on 'Brands that do good'. Brands that do good may comprise the profit making, not-for-profit and third sector organisations, providing a variety of perspectives on this socially oriented approach to branding.

Guest Editors:
Professor Stuart Roper, Bradford University School of Management, UK.
Dr Ming Lim, Leicester University School of Management, UK.
Dr Oriol Iglesias, Esade Business School, Barcelona, Spain.

Papers for this special issue must be initially presented at the conference held at Bradford University, UK, 27-29th April 2016 in order to be considered.

SIG conference abstract submission deadline: November 2, 2015

Full paper submission deadline for special issue (post conference): May 30, 2016

Read the Call for Papers for full details link


Call for Papers: Luxury Brand-Building and Development: New Global Challenges, New Business Models

The Journal of Brand Management is delighted to present this call for papers for a special issue on "Luxury Brand-Building and Development: New Global Challenges, New Business Models" focusing on luxury brand-building and development. For decades, above-average growth has been one of the few constants in the luxury industry and, despite current economic uncertainties, its future outlook remains promising. However, the luxury segment is facing tremendous changes and challenges that call for new strategies and entire new business models, which we aim covering with this special issue.

Guest Editors: Michel Gutsatz, Kedge Business School, Marseille, France and Klaus Heine, EMLYON Business School, Shanghai, China

Submission deadline: 30th April 2016.

Read the Call for Paper for full details


Call for Papers: Corporate Social Responsibility and Brands

The Journal of Brand Management are delighted to present this call for papers for a special issue on Corporate Social Responsibility (CSR) and Brands aiming at expanding the body of knowledge and research about CSR, marketing, communication and branding. It specifically wants to investigate how the changes in consumer expectations and behaviour in regard to CSR and brands, reported in different global studies, have influenced the ways brands operate and communicate in terms of CSR. It also seeks to examine various consumer/stakeholder responses on CSR efforts brands are trying to implement.

Guest Editors: Assoc. Prof. Dr Urša Golob and Prof. Dr Klement Podnar, Faculty of Social Sciences, University of Ljubljana, Slovenia

Submission deadline: 30th September 2016

Read the Call for Paper for full details


Call for Papers: Internal Brand Management: Advancing the internal stakeholder's perspective of brand management

The Journal of Brand Management are delighted to present this call for papers for a special issue on Internal Brand Management: Advancing the internal stakeholder's perspective of brand management. Despite the intuitive appeal of managing the brand internally, particularly for service organisations, combined with a growing body of practitioner interest and investment in such a strategy, there remains a relative paucity of conceptual and empirical papers addressing this important issue, which we aim to address with this special edition.

Guest Editors:
Professor Christoph Burmann, University of Bremen, Germany
Dr Rico Piehler, University of Bremen, Germany
Associate Professor Ceridwyn King Temple University, Philadelphia (PA), USA
Professor Debra Grace Griffith University, Gold Coast, Australia

Submission deadline: 31 October 2016

Read the Call for Paper for full details


The Editors of Journal of Brand Management are seeking papers for forthcoming issues, and are particularly keen to encourage submissions in the following research areas:

  • How companies manage their brands
  • The techniques and initiatives used by agencies and consultants
  • Case studies which explore practical experiences
  • Models and theories used in brand management practice
  • Applied research from institutions

Access the full details

Palgrave Open

Open access option for authors

Journal of Brand Management offers authors of accepted primary research papers the option to publish their articles with immediate open access upon publication. Find out more from our FAQs page.

The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:

  • models and theories effectively used in brand management research and practice
  • how the world's leading companies are managing their brands
  • the latest thinking, techniques and initiatives used by agencies and consultants
  • current case studies which explore leading organisations' practical experiences, the problems faced and the lessons learned
  • applied research from leading business schools, research institutes and universities

The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:

  • Professors and Lecturers
  • Master, MBA and PhD students
  • Brand Researchers
  • Marketing and Branding Consultants
  • Heads of Branding, Brand Directors and Managers
  • Marketing Directors
  • Business Development Managers
  • Heads of Corporate Communications
  • CEOs and Managing Directors
  • Agency Directors
  • Planning Directors and Strategic Planners
  • IP Lawyers and Patent Attorneys

Topics covered include, but are not limited to:

Online or Digital BrandingBrand Metrics and/or AnalyticsLuxury BrandingBrand Ethics and/or Corporate Social ResponsibilityBrand and Finance

Brand Reputation, Identity and Image
Brand Relationship, Loyalty or LoveBranding and TechnologyBranding, Innovation and/or R&DBrand Valuation

Integrated Brand Communication
Brand ManagementBrand EquityBrand Community (Online)Product Branding
Service BrandingBusiness-to-Business BrandingRetail BrandingPrivate Label Branding
Brand Heritage and History

Qualitative and Quantitative Brand Research
Brand Architecture and PortfoliosBrand Alliances and MergersCorporate Brand ManagementBrand Experience
Brand CrisesBrand CounterfeitsBrand and LawBrand Extension and Brand Growth
Brand Credibility and Trust
Open Brand ManagementBrand Elements (Logo, Naming, Packaging, etc.)Branding for Profit and Non-Profit OrganisationsBrand Co-creation
Brand Research Methods

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